Website: Luxury Concierge in Paris (FR / EN) ⸻ 🎯 Objectives • Improve online visibility of the website in French and English. • Generate qualified leads (premium clients, expatriates, UHNWI). • Position the site on strategic keywords related to luxury concierge services and Paris. ⸻ 1. Initial SEO Audit • Technical analysis: speed (Core Web Vitals), mobile-friendly, HTTPS security, indexation. • Multilingual check: correct use of hreflang tags (FR/EN). • Benchmark: study of competitor websites in the luxury sector in Paris. • Identification of existing SEO errors. ⸻ 2. Keyword Research & Selection • French keywords: • conciergerie de luxe Paris • service de conciergerie privé Paris • organisation séjour VIP Paris • English keywords: • luxury concierge Paris • private concierge services Paris • lifestyle management Paris • Segmentation by intent: • Transactional (service landing pages). • Informational (blog articles / guides). ⸻ 3. On-Page Optimization • Optimization of Title tags, Meta descriptions, H1-H2-H3 in FR/EN. • Clean, multilingual URLs (e.g. /en/luxury-concierge-paris /fr/conciergerie-luxe-paris). • Creation of SEO-friendly landing pages for each key service: • High-end relocation • Private & corporate events • Exclusive experiences (Fashion Week, art, gastronomy) • Image optimization (size, alt text in both languages). • Implementation of structured data markup (services, local business, FAQ). ⸻ 4. Premium SEO Content • FR & EN Blog: 2 articles per month per language. • Example FR: “Les meilleures expériences exclusives à Paris en 2025” • Example EN: “How to Experience Paris Like a VIP” • Guides / Lead Magnets bilingual: • FR: “Les adresses secrètes du luxe à Paris” • EN: “The Ultimate Luxury Insider Guide to Paris” • Testimonials / success stories pages to reinforce credibility. ⸻ 5. Local SEO Optimization • Creation and optimization of Google Business Profile in both languages. • Presence in luxury & expatriate directories (FR/EN). • Targeting local queries: • FR: “conciergerie luxe Champs-Élysées” • EN: “luxury concierge near Eiffel Tower” ⸻ 6. Link Building & Authority • High-quality backlink campaigns (FR & EN): • Luxury media (Forbes, Vogue, Vanity Fair, Le Figaro Madame). • Premium travel & lifestyle blogs. • Partnerships with 5-star hotels, luxury real estate agencies, fashion houses. • Guest posts in both French and English. ⸻ 7. Tracking & Reporting • Tools setup: Google Analytics 4, Search Console, SEMrush/Ahrefs. • Monthly tracking: • Organic traffic FR/EN. • FR/EN keyword rankings. • Leads generated (forms, calls, WhatsApp). • Bilingual monthly performance report (FR/EN). ⸻ 8. Timeline (6 months) • Month 1: Audit + bilingual keyword strategy + technical quick wins. • Month 2-3: On-page optimization FR/EN + creation of landing pages. • Month 4-5: Bilingual content production + premium link building. • Month 6: Performance review + strategic adjustments. ⸻ 9. Expected Deliverables • Initial audit report (FR/EN). • Complete FR/EN keyword list. • SEO-optimized landing pages. • Bilingual editorial calendar (blog & guides). • Monthly performance report.

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• Branding
• Ada